Boy Bjorn – Now I’m Running

Spacey and alternative is the type of artist Communion look for when signing artists and Boy Bjorn ticks all those boxes. Communion’s latest signee Boy Bjorn has just released a brand-new single ‘Now I’m Running’ along with announcing his debut album ‘Mistaken Animals’, set for release on 12th October.

Now I'm Running

Symphonic elements that create a unique and alternative sound are the key to Boy Bjorn’s new single. With a fresh and upbeat drive that pokes its head out once in a while and thrusting his trademark ghostly tones skywards ‘Now I’m Running’ is the fresh piece of art that all our ears needed. Being somewhat of an emotional liberation and the last tune to be written for the record, ‘Now I’m Running’ was created in a mere matter of hours after the original seed of inspiration took hold.

It sees Wisconsin-based Boy Bjorn (AKA Brian Holl) tackle his anxiety head-on, an expression of how it feels to be inside his head during an attack, as well as when he has a clear mind and the right perspective. “I wrote it as an olive branch to others who have suffered or suffer. I needed that insight when I was in the worst of it. I needed to know that others couldn’t control it as well, that I wasn’t doing anything wrong. I needed to learn that every day was a step towards healing. It’s ultimately a celebration of the scars it left me with. That I wouldn’t give up my experience for softer skin.”

In recognising both sides of the issue in one fell swoop, he also provides a confined bridge between the creation and presentation stages of the album cycle. Holing up in his bedroom studio for 16 months to write, arrange and record the album alone from scratch was a study in isolation. He even created all the art himself, and his wife took his press shots. However, on completion, the focus shifted to collaboration with remixes by Dizzy, Laurel and Eric Hillman, his band mate in Foreign Fields, music videos and live shows.

The two shades in the process here are a reflection of his attitude to his anxiety, with ‘Now I’m Running’ a thematic and musical centrepiece, a fixed point in time and mind linking the two sides together. In his short solo existence Boy Bjorn has already earned praise and plays from the likes of BBC Radio 1, Clash Magazine and The 405, building on recognition from PASTE, The Line of Best Fit and more as one half of electronic folk duo Foreign Fields. He’ll also be taking his live show on the road for a couple of festival appearances, with a Midwest tour in the works.


All images found from Google Images, No copyright infringement intended


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