Amethysts. They are pretty, purple and very sort after. This could also be said for the East Anglian duo Amethysts returning with their new single ‘Be There’. Having spent the second half of 2017 hidden away in their rural studio in the tranquil eastern countryside, Clarice and Simon who craftily make up the duo, have been carefully fashioning ambient pop gleams all in the form of their latest release earlier this week. Wedding guitar lines with watery synths, the two-piece fuse vintage drum beats and splashes of deep sub-bass with delicate, twisting vocals, producing a mesmerizing piece of alt-pop proficiency.
Discussing the single, the duo stated: “Be There explores and conveys the passion and ambition in us both, lyrically and musically. After an evening of jamming, its 6/8 time signature and catchy vocal line just fell into place within a few hours. It’s the first song we’ve written in 6/8. Clarice took to writing the lyrics from an optimistic yet emotional place hoping it would help to selfheal during a personal family affair”.
‘Be There’ is a mixture of all of the perfect ingredients for an alt-electronica track. Fusions of smooth bass and liquid vocals help the meanings and lyricism slip and slide into your ears as the track, endless as it seems plays on through. This single follows up from the success of their 2016 single sets which have, to this date, racked up close to a million combined plays on a whole variety of streaming services, especially on Spotify since being released. This type of success is highly anticipated by the new track and is set to go far.
The electronic pair have already gained, along with a pleather of streams, BBC Radio 1 and 6 Music airplay and sessions with BBC Introducing. Festival appearances at Secret Garden Party, multiple Sofar Sounds sessions and their first London headline shows saw them establish themselves over the last twelve months. With ‘Be There’, the band provide a bold statement of intent for 2018, showcasing their ability to create the most moving and eclectic noises possible. It just goes to show that hiding away in East Angelia for the end of a year really helps you develop as an artist and band.
All images found from Google Images, No copyright infringement intended